The purpose of an e-commerce website is to facilitate online buying and selling of products or services. It provides a digital storefront where businesses can showcase their offerings, process transactions, and manage customer interactions. Key purposes include:

1. Selling Products/Services – Allows businesses to reach customers globally and sell goods or services online.
2. Convenience for Customers – Shoppers can browse, compare, and purchase 24/7 from anywhere.
3. Business Growth & Expansion – Expands market reach beyond physical locations, attracting more customers.
4. Cost-Effective Sales Channel – Reduces costs compared to maintaining a brick-and-mortar store.
5. Personalized Shopping Experience – Uses data analytics to offer recommendations and targeted marketing.
6. Automated Transactions – Simplifies order processing, payments, and inventory management.
7. Increased Brand Visibility – Helps businesses build brand awareness and customer loyalty.